Thursday, April 10, 2014

Political parities spent around 15 per cent of their 2,000 crore rupee advertising budget for this years Lok Sabha elections on the online medium

NEWSPAPER HEADLINES

    Heralding the beginning of the 3rd phase of Lok Sabha elections, the Hindustan Times writes, 'Its your vote Delhi, make it count', while the Times of India says, 'Road to New Delhi runs through Delhi: capital a bell weather for National results'.
    Sahara group Chief Subrata Roy will continue to remain in Tihar jail, writes the Statesman, as the Supreme Court yesterday rejected his plea that he be put under House arrest to enable him to negotiate deals for arranging money to repay investors.
    Analyzing digital media spending, the Business Standard writes that political parities spent around 15 per cent of their 2,000 crore rupee advertising budget for this years Lok Sabha elections on the online medium, while they had spent almost nothing on this in the 2009 campaign.
    And finally, the Hindu writes that cashing in on the election Buzz, Facebook users in India can now update their status after casting their ballot with a new 'I'am voter' feature just launched by the site. This button will be visible to users on the day of polling in their area.

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