Monday, March 14, 2011

How all television channels were ‘No. 1’ on Budget Day

How all television channels were ‘No. 1’ on Budget Day

The Budget is all about reconciling numbers. At TV channels, the story is no different.

On the day that TAM Media Research released the viewership data for the Budget week, most channels, including CNBC TV18, CNBC Awaaz, CNN-IBN, Times Now and Bloomberg-UTV, released prominent advertisements claiming to be the most watched channel in the country. Even CNBC TV18 and CNN-IBN, part of the same Network 18 family, claimed the No. 1 spot.

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