Saturday, March 26, 2011

Just how fresh is fresh food at the supermarket? | Mail Online

Just how fresh is fresh food at the supermarket? | Mail Online: "Most shoppers are prepared to spend more on something in the supermarket if it's labelled 'fresh'. But 'fresh' can be used to describe food that has been heat-treated, partfrozen, industrially or chemically altered and stored for weeks on end.

From New Zealand lamb that's been dead for nearly two months to an artificially shiny apple that's spent six months being transported across the world, ALEX RENTON investigates how 'fresh' your food really is . . . "

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