World cup final draws record ad rates: "India’s tryst with Sri Lanka in the cricket world cup final is commanding record rates for television ad spots.
Official broadcaster ESPN Star Sports (ESS) is charging Rs 23-24 lakh for a 10-second slot from last-minute advertisers. Broadcasters sell a part — usually up to 10 per cent — ad slots just before an event to cash in on any possible spike in demand."
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