Saturday, April 9, 2011

Start-ups: 6 SMART ways to promote your company - Rediff Getahead

Start-ups: 6 SMART ways to promote your company - Rediff Getahead: "One thing which is common to every start-up is the limited resources at their disposal (like money, people and reach). The question that pops up in every start-up entrepreneur's head is: How do I promote my venture with limited resources?

An interesting question indeed, especially when you see big entrepreneurs in the same domain making a lot of noise because of the access to unlimited funds. Let me share with you some real tips (which I have learnt working for my own company) on how to make your disadvantage work for you and more importantly sell your start-up story well."

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