How to use Tumblr for Your Business | Smedio | The New Media and Social Web Guide for Business and Marketers: "It’s fair to say that Twitter has been a blessing in disguise for micro-blogging platforms. It came, it saw and it captured! While Twitter’s explosion is a recent phenomenon, micro-blogging has been around for several years. Tumblr was one of the first few micro-blogging tools when it launched in 2007 and was an instant hit with a large number of businesses raking up 75,000 users in virtually no time.
And then, Twitter happened. The rest as they say is history. Tumblr was left lurching in the shadow for several years but the good news is that it’s made a remarkable comeback this year. Being one of the early adopters on Tumblr, I consider it as a valuable business tool. Here’s my take on how your business can make the most out of Tumblr."