What the Heck Are We Doing on Twitter? - Josh Bernoff - The Conversation - Harvard Business Review: "One of the main reasons we updated our book Groundswell in a new paperback edition was to provide some advice on corporate uses of Twitter. Two things we said in the original Groundswell (2008) were (1) pick a corporate objective before implementing a social technology strategy and (2) keep an eye on this Twitter thing, it's going to be big."
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