ICC World Cup: Capital gains for tourism, diaspora & TV channels - Pictures - Pictures/Videos - News in Pictures | Economic Times: "With just a day left for World Cup action to begin, the spinoffs industry is on overdrive. Preparations started months in advance and as the clock ticks to D-Day, there's frenzy across sections of society and industry that feed off and feed into the hype. The World Cup in India is a multi-million dollar enterprise.
And as the on-field battles begin, there will be many other battles taking place outside the playing arena."
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