Sunday, February 20, 2011

The ICC doesn't own cricket

The Hindu : Opinion / Editorial : The ICC doesn't own cricket: "The International Cricket Council (ICC), in attempting to regulate the media's coverage of the World Cup, has over-reached itself. While cricket's governing body has cause to protect what it perceives as its interests, its efforts to monitor and curb the packaging and the presentation of content, particularly in the print media, are excessive and in some respects over the top. The ICC's rationale is that staging an event of the magnitude of the World Cup requires a scale of money that can only be raised by guaranteeing exclusivity — without this assurance, sponsors would be reluctant to help fund the exercise."

No comments:

Post a Comment