How a 50-Year-Old Consumer Brand Engages Their Audience on Facebook

How a 50-Year-Old Consumer Brand Engages Their Audience on Facebook: "I recently wrote a blog about creating a social media conversation calendar and was excited to learn how many people took action after reading it. As a follow-up to the blog, I wanted to share an example of client who is successfully using a conversation calendar to engage with and grow their fans on Facebook."