How 'The Social Network' Saved Mark Zuckerberg - Derek Thompson - Culture - The Atlantic: "When the first snippets of The Social Network trickled out in previews and movie blogs last year, the film looked like a takedown of Facebook's founder and CEO, Mark Zuckerberg. The poster image said it all--a smoldering, triangle-jawed Jesse Eisenberg stared coldly ahead behind oversized font declaring, You Don't Get to 500 Million Friends Without Making a Few Enemies.
The film lived up to the ominous poster, villainizing Zuckerberg as an ambitious and unfeeling genius with no more emotional depth than the computer programs he spent his life coding. 'You are probably going to be a very successful computer person, but you're going to go through life thinking that girls don't like you because you're a nerd,' fictional girlfriend Erica Albright told him in the film's opening scene. 'And I want you to know, from the bottom of my heart, that that won't be true. It'll be because you're an asshole.'"
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