Fevicol: Glue magic has newlyweds in a fix > afaqs! news & features: "The adhesive brand, popular for its interesting campaigns, has returned with the story of a newly wed couple.
Launched in 1959, Fevicol was the easy-to-use white glue, introduced by Pidilite, mainly for carpenters. However, over the years, Pidilite took the brand further ahead by introducing variants. The adhesive brand, Fevicol, soon became a household name, thanks to its interesting campaigns - Bob Christo wrestling with a chair made of Fevicol, a politician who is glued to his chair, a hen that lays unbreakable eggs, an overloaded bus, a joint family that refuses to fall apart, and many more. This time, Pidilite has returned with yet another new campaign for Fevicol."
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