Smartly executed self-promotion is the key to career advancement, and in our hyper-connected days, LinkedIn is one of the best tools to help you do this. The question isn’t whether you should be on LinkedIn, the mega-popular professional networking service, but rather, how to best take advantage of this powerful medium to separate you from the pack. After all, with more than 80 million registered LinkedIn users, standing out among your peers can be a daunting consideration.
"Not doing something with LinkedIn is like leaving money on the table," says Debra Forman, a certified executive coach in Toronto, Ontario. "You don't need to pay for the upgrade -- the free service is all you need -- but the key is getting people to land on your page."
To get the right people to view your profile and to wow them while they’re there, consider these tactics:
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