What will drive Mobile Marketing & Advertising in 2011? | mydigitalfc.com: "Relevance will be the key revenue driver for new mobile based services:
With advanced trends such as Location-Based Services (LBS), Augmented Reality (AR), Mobile internet, Mobile TV and influence of social media, the success of advertisers and brands will be defined more by “Relevance” than “Reach or Frequency.” In 2011, we will see advertisers combining the demographical, behavioral, geographical and contextual attributes which are unique to a consumer to transform campaign from an ‘ad’ to a ‘personalized brand experience’. Products and services marketing will be customized to cater to individual tastes & preferences. To give an example, an augmented reality listing of restaurants in a particular street will be replaced by ads informing about specific restaurants that serve consumers’ favorite cuisine in his/her preferred price range with discount coupons and offers."
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