The Rise of the Idea Entrepreneurs | Motherboard

The Rise of the Idea Entrepreneurs | Motherboard: "This, of course, is the animated and slightly chaotic sound of brainstorming, the term popularized by Alex F. Osborn. In 1948, Osborn, the man who put the O in BBDO, the legendary advertising firm, wrote “Your Creative Power,” a jaunty, history-filled book that argued that creativity was essentially a muscle that, with enough exercise, anyone could develop. Especially if that exercise happened in groups, like the ones he started organizing at BBDO in 1939. The key to these sessions, he stated, was creating an atmosphere in which judgment about the quality of any idea is suspended. If participants worry about criticism, they edit themselves, which undermines the process. “The crazier the idea, the better; it’s easier to tone down than to think up.”"