Goodbye 2010, Year Of The #Fail | paidContent:UK: "2010 was a year of faux pas and foul-ups, when we learned that some of the biggest beasts on the digital block are all too fallible.
The crude shorthand with which Twitter users instantly fillet underperforming companies, using their #fail hashtag, has wielded brutal effect on a daily basis, as the likes of CNN and Amazon can attest."
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