Saturday, February 26, 2011
7 Deadly Sins of Business Storytelling : Lifestyle :: American Express OPEN Forum
7 Deadly Sins of Business Storytelling : Lifestyle :: American Express OPEN Forum: "When it comes to persuasion, companies traditionally appeal to left side of the brain, using logic and reason. However, persuasion occurs just as much (if not more) through emotion. Daniel Pink, author of Drive, writes,"
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